Monday, July 14, 2014

Mobile commerce

Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013.  According to a recent report by Goldman Sachs, there will be as much mobile commerce in 2018 as e-commerce in 2013.  Vancouver Mobile Payments offers the merchant ease in transactions, security & swift payment processing.

Increasing smartphone adoption and the rise of mobile commerce is changing the way people research and buy.  A recent Google study in partnership with Nielsen revealed that smartphone users spend as much as 15+ hours a week researching products on their phones.

Yet, many brands fail to realize the potential of mobile and are only focused on improving their e-commerce store. Here are 21 recent stats on mobile commerce that will change the way you look at mobile commerce. In 2013, U.S. mobile commerce sales grew 63% to $34.2 billion – Gartner

  1. By 2015, 81% of all U.S. cell phone users will have smartphones -Invesp
  2. 78% of smartphone users access a retailer’s website through a mobile app – comScore
  3. Traffic from mobile devices accounted for nearly 40% of total online shopping visits on Black Friday in 2013 – Business Insider
  4. 51% of Facebook referrals for publishers come from mobile – Mashable
The global market for mobile payments is forecast to grow about threefold by 2017 to some $721 billion worth of transactions, with more than 450 million users, according to research firm Gartner.

 

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